Sunday, October 4, 2009

Vaccine Marketing 101

Here we go again...the WHO (World Health Organization) is warning everyone that the production of H1N1 vaccine will not be sufficient. If you think you’ve heard this before, it's because you have. Every year, without fail, you will see the following press releases in this order:

“It is going to be a bad flu season”

“If you are at risk (and even if you are not) get vaccinated”

“Flu shots are coming”

“Vaccine production is short”

“Get your vaccines quick, supply is low”

“Oops, we guessed wrong and the vaccine covered the wrong strain - it wasn't nearly as effective as we thought it would be...”

The funny thing is this is called marketing 101 - create a demand or buzz and limit the supply. My question to you: is the WHO simply creating buzz for a product or are they looking out for us?

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